In what ways can a Startup benefit from partnering with a UX partner?

Aug 10, 2022

It is said that “Every $1 invested in UX brings $100 in return (Forbes)”. This sums up the importance of UX for any organization which is trying to grow.

“Investment in UX is often the difference between businesses that grow and those that sputter.”

- Roman Nurik, designer and design advocate, Google

It can almost be taken for granted that investing in User experience generates a massive return of investment. This is repeatedly mentioned or indirectly referred to in many of the product launches by several major companies. Most of the organizations now strive to achieve the same by incorporating design mindset across all teams. A mid-sized company dealing with a digital product is most likely to have a UX team or an external UX agency which helps them operate at a higher level of UX Maturity.

At the same time there could be companies, most startups and even large organizations in which there may exist a design perception among the top leaders. A person who is knowledgeable about User centricity and directs the product design with a certain approach. But due to lower UX maturity levels, the chances are that the design directions don’t get converted into desirable outcomes. The major reason for this is the absence of a UX team.

Hiring and investing time into fresh in-house talent is a time taking task as it requires finding the right talent, creating a culture, training the bunch and then deploying to work in a live project. Given the requirements and deadlines of certain projects it is not always going to work out practically to hire in-house talent.

In such a scenario the ideal solution is to approach a UX partner who could be a lifeline to a project and provide the crucial design service as required.

Collaborating with a UX Partner comes with more pros than cons. The benefits can be broadly described as service-related and non-service-related.

Service-related benefits have to do with design work a UX partner can provide you. A team of industry experts who are acclimatized to finding solutions for a variety of problems. UX partners provide services such as:

  • Redesigning your whole digital product
  • UX Assessment of your current product and help form a new strategy
  • Being part of your existing design team and contributing to the design work.

Non-service-related benefits are:

  • Amount of time and
  • Amount of money

Now it is up to you whether you want to invest in hiring a fresh in-house talent or you want to hire an already trained professional for your work.

  1. Service-related advantage
  • Faster design solutions

When a company invests in a UX partner it invests in a team of industry experts, who can deliver the desired quality of work. The team in a UX firm is always a diverse group of people who have been exposed to a wide variety of products and would have provided solutions in various fields (Healthcare, Fintech, logistics, Agritech etc.)

Given the exposure and expertise, the resources of a UX partner can also deliver multiple design solutions faster compared to hiring in-house talent.

  • Sizing up your design team

A UX partner can also be approached when an organization needs reinforcement of its existing design team. This mainly happens as a strategic step to involve a third party in the system in order to bring innovation. As mentioned earlier, a UX firm is always a diverse group of people who have been exposed to a wide variety of products. The experience and skill sets which come with the collaboration will help in creating a significant difference in the outcome.

Apart from adding members to the team, A UX partner can also act as a design mentor for startups which have a small team. Resources of a UX partner such as experienced designers, the tools and software owned by the UX partner etc. at a startup's disposal would facilitate informed design directions, methodologies and execution. Thereby producing positive user centric solutions.

2. Non-service-related benefits

  • Time invested in hiring talent

Partnering with a UX firm comes with a package and not just expertise and talent. Capabilities, tools, softwares etc come at a cost which are already handled by the UX partner. The people are equipped with a skill set to utilize them.  Hiring fresh talent is investing time in finding the right talent, creating a culture, training the bunch and then deploying to work in a live project. When a company is focused on establishing itself it is crucial to keep the customer first. Investing in user centric design right from the start can ensure that your product meets customer expectations on point.

A UX partner might help a startup walk over all these obstacles by providing trained talent exposed to a wide variety of fields. Diving into products won’t be much of a challenge.

  • Cost to hire in-house talent vs UX partner.

It doesn’t go without saying that investing time is quite literally investing money into hiring talent.

Cost to train, Cost of resources, overhead of finding a right talent, cost to hiring agency etc. All these come as costs whereas a UX partner can simply be hired on a contract basis or a few months engagement.

Working with a UX partner in the long run works out to be a pure exchange for the service.


If you own a start-up, you know that the investment made is huge and there is an immediate need to place your foot in the market, especially in today’s cut throat competition. In such a scenario partnering with a UX partner will not only help you in getting the work done by trained professionals, but will also save a lot of time and effort needed to train the beginners. And once you set a standard for your startup, you will see it reflected in not only the work but also in the culture of your organization. Further if you want to learn about best ways for UX Design Iterations, UX Design strategy, UX history, and effective ways of designing UI, please navigate through our blog section.

As Robert L. Peters, Graphic Designer, has rightly said, “Design creates culture. Culture shapes values. Values determine the future.”

So, if you are looking to avail the best UX/UI services, product development and cloud services, feel free to visit Our team of experts will be delighted to serve you.

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