Digital Product Development Process at Fibonalabs for Resilient Products

Feb 22, 2021

Building a digital product that can resolve customers’ pain would require a flawless digital product development process. But what is the development process which works as a Mantra to build a successful digital product?

The internet is filled with digital product development processes, but we believe resilience is the key to a successful digital product, so Fibonalabs brings you a product development process that will allow you to reinvent your business in a smarter way. Here, we build digital products that are robust, and user-friendly, and provide personalized answers to the challenges of the consumers.

Below are the product development phases that we follow at Fibonalabs to bring digital products to life.

Phase 1: Discover and Define

We research to outline the problem. In our research, we validate and iterate the ideas to solve the problem. Through various interactions with the stakeholders, leaders, and audience, we come up with a refined solution that can be converted into a digital product. It is an important step to create an informed user experience.

Discover and Research

After the complete research, analysis is done of the data to draw the best conclusions. It’s the audience of the product on which the foundation of a product is built. A rock-solid product can be built with the help of its audience's needs. Here, we build personas of a specific user category based on research and observation. So, in this step, we empathize with the users and define their pain points.

During the analysis phase, use cases and storyboards are created to give a polished view of the sequence of events of the stakeholders. A customer journey map is created to validate the research and analysis. Key Deliverables: By the end of this step, we will be prepared with product concepts, a market research report, a user persona, a user-behaviour diagram, a customer analysis report, and competitor analysis report, etc.

Phase 2: Design

  • Sketching and Wire-Framing: Now that we know what to build, in this step, we decide what a digital product should look like. It is an iterative process. Here, the workflow diagram is created which is a graphical representation of activities and actions conducted by users of a system. After the workflow diagram, our team works on the sitemap, which helps to shape the wireframes. To ensure the correct direction of the product, wireframes are created.
Design wireframes and screens

Your thoughts and ideas should reflect your brand. Therefore, we merge the latest design trends with your ideas to bring ease to your customers. In this step, the goal is to create a working prototype with complete logic and main interface elements (buttons, dialogues, screens, data/time pickers, etc). Key Deliverables: A working prototype

  • Visual Designing: In this stage, the application gains visual individuality. Here, the style guide is created which includes unique elements, colours, conditions of the interface elements, spaces, and typeface sizes present in the final product. This style guide helps to maintain the consistency of a brand. Through our experience design services, we create visually appealing and functional designs that can be used by the audience perfectly. Key deliverables: Full product design to implement.
  • Prototyping: Prototyping gives us a fair idea about the product in the initial stage of development. Running the prototypes gives us a lot of inputs that can be undertaken which improves the overall workflow of the process. The feedback and improvements are analyzed and put to use in the further development process. Key deliverables: By the end of this step, we have a clear portrayal of the look & feel and functionalities of the product for users.

Phase 3: Development

With the help of visual designs, at this stage, we start front-end development, also known as client-side development. Developers produce HTML, CSS, and JavaScript for digital products or web applications. Using the latest frameworks ensures that the digital product works in different browsers (cross-browser), different operating systems (cross-platform), and different devices (cross-device).

In the back-end development stage, developers write code to interact with a database, create libraries, work on business processes, design the data architecture, prepare APIs with documentation etc. To provide a reliable end-user experience, we use the latest programming languages like Node, Python, Spring Boot, C sharp, etc.


For shortening the development cycle and speedy delivery of high-quality digital products, we use CI/CD. These practices help us to build, test, and release the digital product securely in lesser time.

Monitoring the application is key to getting full visibility into the live applications. We set up the monitoring solutions in the web application, Infrastructure to identify and troubleshoot any issues that arise in the application, storage, network or server.

  • Agile Software Development: To fulfil stakeholders' evolving needs during the project, we use agile methodology to produce a high-quality digital product. It's an iterative approach that is done in scrums.
  • Quality Assurance (QA): To provide incredible and predetermined quality customer experiences, this step is vital in the development process. Software and quality assurance testing unravel the opportunities to give consumers the best possible product. This step includes build installation, system testing, bug fixing, user acceptance testing (UAT), and test report generation. We establish quality standards and implement the checks to ensure the end product meets the earlier quality matrix. Key deliverables: This step gives us an optimized digital product to provide a satisfying consumer experience.
  • Product Testing: To get a real picture of how the product will be used by real-time users, we use alpha and beta testing.
Product testing

Alpha testing is performed by internal software QA and testing teams at the development site. In Beta testing, the product is pushed to external user groups to validate and use the product. This phase ensures that the bugs are resolved before launching to real-time users. In this phase functionality, usability, reliability, and security are tested. Key Deliverables: At the end of this step, the usability and reliability of the product would be confirmed.

Product Launch: Once the working product is ready, this is pushed to the launch and review phase. In this, the product goes live. The product is launched according to the marketing plans. Key deliverables: Digital product will be ready by the end of this step.

Phase 4: Support and Maintenance  

The process doesn’t end with the launch. After the product hits the market, we assess the financial data, customer satisfaction, and other available information. The information will reveal the strengths and weaknesses of the product on which again the product is improved.

Support and Maintenance 

Key deliverables: Resolved bugs and maintain the quality with recent updates for the product.

With the continuous upgrades in customer needs, there are significant changes in the product development process. So, we at Fibonalabs, evolve according to our customer’s needs.


Co-Founder & Director of Technology and Analytics at Fibonalabs

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